PV Sindhu leads new batch of badminton ambassadors

PV Sindhu leads new batch of badminton ambassadors

Kuala Lumpur, Malaysia, April 22, 2020: It has been five years since the Badminton World Federation’s Integrity Unit was formed.

In this time, BWF’s “I am badminton” awareness campaign has been at the forefront of the BWF’s efforts to communicate its approach to integrity.

Today, BWF is proud to announce a new role call of global superstars from the World Tour and Para badminton circuit to the list: 

•Pusarla V. Sindhu (IND)   

•Michelle Li (CAN)

•Zheng Si Wei (CHN)

•Huang Ya Qiong (CHN)

•Jack Shephard (ENG)

•Valeska Knoblauch (GER)

•Chan Ho Yuen (HKG)

•Marc Zwiebler – Athletes’ Commission Chair (GER)

The campaign provides a platform for which players are able to express their love and respect for badminton by advocating and committing to clean and honest play.

It’s  hoped  such  a  concerted  effort  will  not  only  raise  awareness  across  the  entire  badminton  landscape but encourage players to be active participants in shaping the integrity of the sport.

Rio 2016 Olympic Games silver medallist PV Sindhu said: “This message starts with one voice. If we, as ambassadors, can highlight this then I think this will spread to more players. 

“You are playing the sport for yourself. You need to be happy about it. You have to play it very clean and that is very important to me.”

The new batch of ambassadors will continue the great work of a number of elite players, past and present, who have fronted the campaign since 2016. 

Source: Badminton World Federation