BWF and HSBC extend partnership with multi-year deal

BWF and HSBC extend partnership with multi-year deal

Kuala Lumpur, Malaysia, December 20, 2022: The Badminton World Federation (BWF) and its principal global partner HSBC today announced a four-year renewal of their commercial relationship starting January 2023.

HSBC will remain principal global partner and global banking partner of the BWF and title sponsor of the BWF World Tour and World Tour Finals until the end of 2026 as the sport embarks on its next World Tour hosting cycle.

BWF President Poul-Erik Høyer thanked HSBC for their support over the past five years, including during the COVID-19 pandemic.

Hoyer said: “We trust the next four years will bear even greater fruits as we enter the new cycle of the HSBC BWF World Tour and double down on our commitment to the AirBadminton project with the sport set to debut at the ANOC World Beach Games in Bali next August.”

The 31-event new HSBC BWF World Tour calendar, which includes the year-end HSBC BWF World Tour Finals, will see more Super 1000, Super 750 and Super 500 tournaments, bringing greater prize money opportunities for players.

BWF Secretary General Thomas Lund added: “Badminton is one of the fastest-growing sports in the world with all-time high participation and fan numbers. More tournaments give us a fantastic opportunity to enhance the sport’s reach around the world, not only in established territories, but into new ones as well.”