FIS launches ‘Get Into Snow Sports China’ campaign

FIS launches ‘Get Into Snow Sports China’ campaign

Beijing, China, September 29, 2020: The International Ski Federation (FIS) has launched the “Get Into Snow Sports China” during the World Winter Sports Expo Beijing 2020 at the Beijing International Convention Centre.

Get into Snow Sports (GISS) is the official skiing and snowboarding education and certification programme created by the FIS. 

Officially endorsed by the FIS and the China Ski Association (CSA) and promoted by IDG China, GISS China aims to promote participation in the healthy recreation and sports of skiing and snowboarding. 

It forms part of a broad FIS strategy aimed at creating a sustainable, easy-to-access environment to encourage and enable many more active participants in snow sports worldwide.

Underpinned by the FIS Academy educational and training methodologies, GISS-China is committed to increasing participation in the sport through improving the experience and knowledge of participants and instructors. In addition, it will promote skiing and 

snowboarding through grassroots training and events and will also develop a campus course focused on Chinese schools to introduce more kids to snow sports.

Mr. Cao Lei, CEO of GISS-China, introduced the programme and said: “I hope that GISS-China can bring skiing to the market in a practical way and introduce more people to snow sports."

FIS Secretary General Sarah Lewis sent a video to congratulate and support the event: “The official launch of Get Into Snow Sports China - a partnership between the International Ski Federation, FIS Academy, and the IDG Group endorsed by the Chinese Ski 

Association - will be the catalyst to develop snow sports in China and to create a big, successful programme for the legacy from the Beijing 2022 Olympic Winter Games. 

“This would be unique for anything that's on the market at the moment. GISS-China will greatly extend the capacity and the potential of enabling beginners to learn to ski and snowboard in a fun, enjoyable environment so that they will come back for more and more and hopefully become converts to our sport.”