Lausanne, Switzerland: The International Olympic Committee today awarded the Japan Consortium the broadcast rights in Japan for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil, the IOC reports on its website: www.olympic.org
. The Japan Consortium, which includes NHK (the Japan Broadcasting Corporation) and the National Association of Commercial Broadcasters of Japan, has acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile.
IOC President Jacques Rogge said: “We are delighted to continue our long-term relationship with the Japan Consortium. Japan is an important Olympic nation with a long Olympic history, and the Japan Consortium has been responsible for providing great coverage of the Olympic Games. The Japan Consortium has demonstrated a strong commitment to the Olympic Movement.”
IOC Executive Board member Richard Carri?n, who led the negotiations, added: “The Japan Consortium has been an excellent broadcast partner for the Olympic Movement. “We look forward to continuing this relationship for the Sochi 2014 and Rio 2016 Olympic Games and to making fantastic coverage of the Olympic Games available to sports fans in Japan.” According to a report by the Associated Press, the deal was worth 36 billion yen ($472 million).