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OCA hails Asian Games social media for hitting 10-million milestone

04 May 2014
Incheon, Korea: The 2014 Incheon Asian Games social media platforms have attracted a total of 10.2 million visitors since it was launched almost a year ago. The Incheon Asian Games opened its official account on Facebook, Twitter, Kakao Talk, YouTube, Weibo and Youku social media networks, offering English, Korean and Chinese to attract fans from around the world. By April 2014, those six social media networks had attracted 2.258 million fans.

In addition to this, the Incheon Asian Games also launched its official blog in English, Korean and Chinese. The monthly visitors in April 2014 reached 7.941 million – the highest monthly hit in 2014 and taking the total number of Incheon Asian Games social media fans to 10.2 million.

The Director General and Technical Director of the Olympic Council of Asia, Mr Husain Al-Musallam, congratulated the Incheon Asian Games Organizing Committee (IAGOC) on reaching this landmark figure. “This is an exciting outcome for all of us,” he said.

"This 10 million mark is a milestone for our Asian Games. It not only proves the great popularity of our Asian Games, which is the second largest sports event in the world after the Summer Olympic Games, but also that the Asian Games is moving with the trends in technology.

"On this special occasion I would like to congratulate IAGOC, which has built our first truly ‘Social Asian Games' in history, and appreciate all their hard work and dedication." IAGOC has set up a designated team to work on social media after identifying this aspect of communication as a priority in promoting Incheon city, Korean culture, sport and the Incheon Asian Games, which will run from September 19 to October 4, 2014.

To receive more information about the 2014 Incheon Asian Games, visit the official website http://incheon2014ag.org and official blog http://blog.incheon2014ag.com.
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