Date : 25 Feb 2019
Monaco, February 25, 2019: After their successful participation in Singapore last year, Telstra is back at SPORTELAsia 2019 in Macau, China from March 5-7 and will also host a panel discussion about the rise of esports and its opportunities for growth.
Anna Lockwood, who is Head of Global Sales at Telstra and a board member of the EGAA (Esports Games Association Australia), outlined Telstra’s activities in the esports business.
“Esports is a growing and exciting part of the Telstra Broadcast Services sports and entertainment business, and Telstra has provided the esports industry with broadcast services for venues, studios and special events in Australia and internationally since 2015,” she said.
“We work with publishers, tournament organisers, production companies and venue owners to help take esports content global and to reach new audiences in Asia and around the world.
“I am delighted to be moderating an esports panel at SPORTELAsia this year, where the SPORTEL community will get the chance to hear insights and advice from esports industry leaders.
“There is a lot that the esports industry can learn from traditional sports media and marketing, and also many exciting innovations that esports can bring to the coverage of traditional sports. I expect to see a lot more convergence of traditional sports with esports over the next few years.”
Telstra is exhibiting at the SPORTELAsia sports media and technology convention for the second year after a successful event in Singapore in 2018.
With many regional and international sporting events happening in Asia over the next few years, Telstra is looking forward to connecting with the SPORTELAsia community in Macau and discussing opportunities for content contribution and distribution around Asia, she added.
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