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(from left) Christine Richard and Christian Cabrol from Total, with BWF President Poul-Erik Høyer and BWF Secretary General Thomas Lund.

Sports News

Badminton celebrates TOTAL commitment

Date : 18 Apr 2019

Kuala Lumpur, Malaysia, April 18, 2019: The Badminton World Federation has announced that Total Oil Asia-Pacific will be the title sponsor of the BWF Para-Badminton World Championships 2019 in Basel, Switzerland, in celebration of Total’s fifth year in partnership with the BWF.

Having inaugurated the partnership in 2015, this news reinforces Total’s continued support of badminton and its commitment to the valued long-term partnership with the BWF.

In 2018, the BWF extended its partnership with Total as Official Energy Partner of the World Tour and title sponsor of BWF Major Championships up until 2021.

This year, BWF looks forward to delivering the 25th edition of the BWF World Championships in Basel which, for the first time, is being held in conjunction with the BWF Para-Badminton World Championships.

BWF President Poul-Erik Høyer said: “Para badminton as a sport is now in a very strong position as we build towards the Tokyo 2020 Paralympic Games. We look forward to celebrating this milestone and creating awareness around our Para badminton development initiatives for the foreseeable future.

“We especially look forward to celebrating our five years together at the TOTAL BWF Sudirman Cup 2019 next month in Nanning, China,” he said.

Christian Cabrol, President and CEO of Total, Asia Pacific & Middle East, added: “Through our sponsorship of the BWF Para-Badminton World Championships, Total seeks to raise the visibility of the Para badminton platform and demonstrate that badminton is a sport that is accessible to all.

“We are proud to deepen our support and association with one of the region’s most popular sports and believe our partnership together has reaped a significant increase in brand engagement.”

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